So…How Much is a Brazilian Wax going to cost me, and is it worth the lighter wallet?

Let’s talk about the price of getting your pubic hair in order. You’re scrolling through your phone, debating whether to book that Brazilian wax, but in a world where eggs cost $18… you wanna know: How much is this gonna cost me?

drum roll please

the answer is…..

it depends.

Let’s break it down—city by city, waxer by waxer, and whether you should hit up your local independent esthetician or stick with the big chains.

What’s the Average Cost of a Brazilian Wax?

If you walk into any decent waxing salon in the U.S, expect to drop anywhere from $50 to $100+ for a Brazilian. The national average sits somewhere around $60-$70—but listen, that number swings hard depending on where you live and who’s doing the waxing.

For example:

🔥 Los Angeles: Prices here can be $75-$100+, because if you’re getting waxed where celebrities roam, you better believe they’re charging celebrity prices.

🔥 Miami: Expect to drop $65-$90

🔥 Atlanta: $55-$80

Wild+Soul is located in Eagan, a suburb of Minneapolis and St. Paul. We looked at 20 waxing studios within 10 miles and found the average for a Brazilian wax to be $70. Most of these places are small businesses, like ours, with one waxer running the show. European Wax Center, a franchise in our area, charges on the higher end, at $76 for a Brazilian wax.

Heres a break down of Brazilian waxing prices within 10 miles of Eagan, MN

4 waxing studios charge $75

5 waxing studios charge $65

2 studios charge $76

2 studios charge $72

2 studios charge $70

2 studios charge $62

1 studio charges $69 (hey, that’s us!)

1 studio charges $80

1 studio charges $78

1 studio charges $63

Big Chains vs. Solo Waxers: Who Should You Trust with Your Nether Regions?

But not all waxes (or waxers) are created equal, so here’s what you can expect:

Big Chains (Think: European Wax Center, Waxing the City, etc.)

✅ Pros:

• Tend to have a team of waxers, great for same day bookings and last minute requests

• More likely to have discounts

• Sometimes offer memberships and packages to help you save money

❌ Cons:

• Feels a little… assembly line-ish. Remember, they are run by a corporation that tend to care more about profit than the customer

• They WILL try to upsell you products before you even pull your pants back up.

• High turnover (you might see a new waxer every time, or, if you find a waxer you LOVE-she will disappear without a trace after 6 months).

Solo Waxers (Your Local Wax Guru)

✅ Pros:

• More personalized services, we aren’t told what to do and how to do it by a corporate Karen who’s never even held a wax stick

• Same waxer everytime! You’ll never have to worry if your bestie waxer finally got fed up with the corporate Karen and hightailed it back home

• They actually care about your experience (aka, less likely to send you home with trauma).

❌ Cons:

• Limited Availability-solo waxers usually don’t, and cant work 7 days a week 9am-9pm like the Wax Chains

• If they’re booked out, you’re waiting a minute for an appointment.

Final Verdict: Is a Brazilian Wax Worth the $$$?

💰 If you like feeling smoother for longer (without dealing with razor burn)? Worth it.

At the end of the day, a Brazilian wax is an investment in your personal comfort. If it makes you feel good, go for it. Just choose your waxer wisely, exfoliate before, and maybe bring emotional support (aka your bestie waiting in the car with iced coffee).

Now, are you booking the appointment or what? 👀